Which of the following are benefits of reducing the number of research objectives at the start of the marketing research process?

Question

Multiple select question.

It saves money.

It saves time.

It provides clues to competitors.

It confuses problems with symptoms.

Answer 1

The benefits of reducing the number of research objectives at the start of the marketing research process are:

• It saves money.
• It saves time.

Reducing the number of objectives allows for a more focused approach, which can lead to cost-effectiveness and efficiency in the research process. The other options, "It provides clues to competitors" and "It confuses problems with symptoms," are not benefits of reducing research objectives.