Which of the following is a way in which marketing managers narrow down research objectives?

Question

Multiple choice question.

Focus on the overall international marketplace.

Ask questions about the company's strengths.

Develop a list of questions that includes all possible problem areas.

Ask only big picture questions about competitors.

Answer 1

The most suitable option for narrowing down research objectives among the choices provided would be:

Ask questions about the company's strengths.

This approach helps to clarify and focus the research objectives by considering the specific areas where the company excels and can build upon.