Which of the following are benefits of reducing the number of research objectives at the start of the marketing research process?

Question

Multiple select question.

It saves time.

It saves money.

It provides clues to competitors.

It confuses problems with symptoms.

Answer 1

The benefits of reducing the number of research objectives at the start of the marketing research process are:

• It saves time.
• It saves money.

Focusing on fewer objectives allows researchers to streamline their efforts, leading to more efficient use of resources. The other options listed do not represent benefits of reducing objectives.