A computer program that makes it easier for a marketing manager to get and use information and turn the information into knowledge to make informed marketing strategy decisions is called a(n)

Question

A computer program that makes it easier for a marketing manager to get and use information and turn the information into knowledge to make informed marketing strategy decisions is called a(n)
Multiple choice question.

decision support system (DSS).

computer aided manufacturing (CAM).

intranet.

data warehouse.

GPT-4o mini · Answer

The correct answer is **decision support system (DSS)**. A decision support system helps marketing managers analyze data and make informed marketing strategy decisions.