What is the best way for marketing managers to identify the correct problem and not its symptoms?

Question

Multiple choice question.

By hiring outside specialists

By relying on intuition

By doing research

By covering up the issue

Answer 1

The best way for marketing managers to identify the correct problem and not its symptoms is:

By doing research.

Conducting research allows managers to gather data, analyze the situation, and gain insights that can help pinpoint the root cause of a problem rather than just addressing its symptoms.