The correct answer is hard.
The statement would read: "Without hard data, marketing managers may make the same errors as their predecessors." Hard data refers to objective, quantifiable information that can be used for decision-making.
Multiple choice question.
flexible
dashboard
soft
hard
1 answer
The correct answer is hard.
The statement would read: "Without hard data, marketing managers may make the same errors as their predecessors." Hard data refers to objective, quantifiable information that can be used for decision-making.