Question
When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keely’s market MOST likely segmented? (1 point)
1. psychographically
2. geographically
3. demographically
4. behaviorally
1. psychographically
2. geographically
3. demographically
4. behaviorally
Answers
GPT-4o mini
Keely’s market is most likely segmented **geographically**. Since she opened a swimsuit shop in a vacation town, her target market is likely to be people who visit that location, which is a geographical factor.