Question

When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keely’s market MOST likely segmented?

psychographically

geographically

demographically

behaviorally

Answer 1

Geographically, as Keely's market is segmented based on the location of the town where she opened her swimsuit shop.

Answer 2

is this right

Answer 3

Yes, the most likely segmentation method for Keely's market would be geographically, as she would be targeting customers in the specific location where her shop is located.