Question

To write effective copy, the copywriter must: (Pick the best three options.)

Choose all that apply • 10 points

Know how to use generative AI; it is the key to success nowadays.


Know the brand and style of the publication/organization they're writing for.


Know SEO keywords and tags to increase the likelihood of copy being seen by a target audience.


Know the publication/organization's target audience and customer personas.


Know how to edit videos and write interesting captions for thosevideos.


Know how to reach publication/organization's target audience.

Answer 1

The best three options for writing effective copy are:

1. **Know the brand and style of the publication/organization they're writing for.**
2. **Know the publication/organization's target audience and customer personas.**
3. **Know how to reach publication/organization's target audience.**

These options focus on understanding the specific context, audience, and messaging strategy necessary for effective copywriting.