Question

To write effective copy, the copywriter must: (Select the best two options.)

Choose all that apply • 10 points

Write about topics that interest them. It's the only way to write good copy.


Create copy that aligns with an organization's values.


Create images for their copy because not many people like to read anymore.


Create copy that meets customer wants/needs/expectations
Best answer

Answer 1

The best two options for writing effective copy are:

1. **Create copy that aligns with an organization's values.**
2. **Create copy that meets customer wants/needs/expectations.**

These options focus on ensuring that the copy connects with both the organization's mission and the target audience's interests, which are essential for impactful and persuasive communication.