Multiple choice question.
When Sara arrived home and tried on the dress, she wasn't sure it was right for the wedding she was going to.
Korab refuses to shop at the local card shop because he thinks they charge higher prices.
Marcus decided to return the toaster because when he plugged it in, the toaster didn't work.
Jenny decided to bring home both pairs of shoes and decide which ones went better with her outfit.
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The customer experiencing dissonance is:
When Sara arrived home and tried on the dress, she wasn't sure it was right for the wedding she was going to.
Dissonance occurs when a person feels uncertainty or anxiety about their choices, especially after making a purchase. In Sara's case, her uncertainty about whether the dress is appropriate for the wedding indicates that she is experiencing cognitive dissonance.
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