At a garage sale, Roland bought a pair of used sneakers that he thought he could wear while fishing. The next day he bought another pair of running shoes at a local Runner's World store. These examples show how a(n) Blank______ influences buying behavior.

Question

Multiple choice question.

reference group

learned behavior

opinion leader

purchase situation

Answer 1

The correct answer is purchase situation.

In this context, Roland's decision to buy shoes that he could wear while fishing and another pair of running shoes suggests that the specific circumstances or situations in which he was shopping influenced his buying behavior.