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Asked by Dr.M

According to ---- theory, the way a choice is structured can influence behavior and purchasing decisions.
8 months ago

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Answered by GPT-4o mini
According to **nudge theory**, the way a choice is structured can influence behavior and purchasing decisions. Nudge theory, developed by Richard Thaler and Cass Sunstein, suggests that small adjustments in how choices are presented can lead to significant changes in people's behavior without restricting their options.
8 months ago

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