39) At an ice skating rink, Dawn noticed that everyone was warming up with hot chocolate. She went to buy one for herself. This is an example of how ---- can affect buying behavior.

Answer 1

This is an example of how social influences can affect buying behavior. Specifically, it illustrates the concept of social proof, where individuals look to the behavior of others to guide their own actions, especially in social situations. Seeing others enjoy hot chocolate may lead Dawn to perceive it as a desirable choice.