Question

39) At an ice skating rink, Dawn noticed that everyone was warming up with hot chocolate. She went to buy one for herself. This is an example of how ---- can affect buying behavior.

Answer 1

This is an example of how **social influences** can affect buying behavior. Specifically, it illustrates the concept of **social proof**, where individuals look to the behavior of others to guide their own actions, especially in social situations. Seeing others enjoy hot chocolate may lead Dawn to perceive it as a desirable choice.