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What are three emotional needs that a customer in an advanced economy might want to satisfy? (Check all that apply.)

Multiple select question.

Status

Excitement

Appearance

Transporting

Protecting

1 answer

In an advanced economy, customers often seek to satisfy the following emotional needs:

  1. Status - Many consumers are driven by the desire to enhance their social standing or to be perceived positively by others. Products and services that signal status can be very appealing.

  2. Excitement - Customers often look for new experiences and thrills, whether through travel, entertainment, or innovative products, to add excitement to their lives.

  3. Appearance - Aesthetic considerations can significantly influence purchasing decisions. Customers may seek products that enhance their personal appearance or contribute to a certain image they wish to convey.

"Transporting" and "Protecting" are less emotional needs related to a customer's experience in an advanced economy compared to the three selected above.