Which of the following do production-oriented managers do? (Check all that apply.)

Question

Multiple select question.

They develop marketing mixes for specific target markets.

They focus on the products they sell.

They spend too much time focusing on customers.

They miss opportunities by ignoring the market.

Answer 1

Production-oriented managers typically engage in the following activities:

1. They focus on the products they sell.
2. They miss opportunities by ignoring the market.

Production-oriented managers are primarily concerned with the production process and the products they create, often at the expense of understanding customer needs and market trends. They may not prioritize the development of tailored marketing mixes or adequately focus on customer feedback.