If a firm decides that it will offer its products in the North American market, it has defined the Blank______ of its marketing strategy.

Question

If a firm decides that it will offer its products in the North American market, it has defined the Blank______ of its marketing strategy.
Multiple choice question.

demographics

geographic area

marketing mix

purchasing power

GPT-4o mini · Answer

The correct answer is **geographic area**. In this context, defining the North American market reflects the geographic focus of the firm's marketing strategy.