What is the primary disadvantage of the production-oriented marketing approach?

Multiple choice question.

Management of supply chains is very time consuming.

Competitors can easily copy product designs.

It is extremely costly to continually improve product designs.

It leads to missed opportunities by ignoring customers.

1 answer

The primary disadvantage of the production-oriented marketing approach is:

It leads to missed opportunities by ignoring customers.

This approach focuses on the efficiency of production and the product itself, often overlooking customer needs and preferences, which can result in potential missed opportunities in the market.