Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept.
Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:
A brief description of the product or service being offered
An analysis of the market in which the product or service will be offered
Size and demographics of the markets
Potential competitors, if any
An analysis of the marketing strategies that will be used for the introduction of the product or service:
Pricing, Promotion, Distribution, Sales support
Format your paper according to APA standards.
Post your marketing plan as an attachment.
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