The pastor appears to be focusing on a D. geographic segmenting dimension. This is because he is targeting potential church members based on their location relative to the church.
The pastor of a new church decides to start prospecting for new
members. He focuses first on people who live within a mile
radius of the church, and contacts them via mail and by visiting
them door-to-door. He then moves on to people who live from
one to two miles away from the church, then two to three miles
away, and so on, up to a limit of ten miles away. The pastor
appears to be focusing on a ________ segmenting dimension.
A. behavioral
B. demographic
C. benefit
D. geographic
E. relationship
1 answer