This example illustrates the danger of adopting a C. combined target market approach. The restaurant is trying to appeal to a wide range of consumers by offering a diverse menu, but this can lead to losing customers to competitors that focus on a single type of cuisine, which often provides a more authentic and specialized experience.
Checking Your Knowledge
A neighborhood restaurant in a diverse market area sought to
appeal to a wide range of consumers by offering a menu with a
few choices from each of several different styles of cuisine—
American, Italian, Chinese, German, Thai, and Indian. Recently,
the restaurant has lost sales to newer restaurants that offer
many choices from a single style of cuisine. This example
illustrates the danger of adopting a ________ approach.
A. single target market
B. multiple target market
C. combined target market
D. structured target market
E. mixed-mode mark
1 answer