Which of the following statements are true with respect to marketing and nonprofit organizations? (Check all that apply.)

Question

Multiple select question.

The clients of a nonprofit organization may be consumers or business firms.

Government agencies can be customers of nonprofit organizations.

Marketing does not apply to the activities of nonprofit organizations.

The marketing objective for a nonprofit organization may be to increase membership.

Answer 1

The true statements with respect to marketing and nonprofit organizations are:

1. The clients of a nonprofit organization may be consumers or business firms.
2. Government agencies can be customers of nonprofit organizations.
3. The marketing objective for a nonprofit organization may be to increase membership.

The statement "Marketing does not apply to the activities of nonprofit organizations." is false, as marketing does indeed play a significant role in the activities of nonprofit organizations.