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Which of the following are the basic ways of viewing marketing? (Check all that apply.)

Multiple select question.

From a macro view, as a function of society

From a macro view, as a fundamental component of any organization

From a micro view, as the guiding economic strategy of society

From a micro view, as a function carried out by companies

1 answer

The basic ways of viewing marketing include:

  1. From a macro view, as a function of society.
  2. From a macro view, as a fundamental component of any organization.
  3. From a micro view, as a function carried out by companies.

The option "From a micro view, as the guiding economic strategy of society" is not typically considered a basic way of viewing marketing.