Which of the following is most crucial for entering an attractive market?

Question

Multiple choice question.

A trained sales force

Access to capital

A low-budget plan

A risky marketing plan

Answer 1

The most crucial factor for entering an attractive market among the options provided is Access to capital.

Having sufficient capital is essential for various aspects of market entry, such as investing in marketing, production, distribution, and other operational needs that help establish a presence in the market effectively.