How can Nike tie its increase in sales directly to the Kaepernick advertisements?

(1 point)
Responses

Other similar celebrity campaigns produced similar results.

Other similar celebrity campaigns produced similar results.

The sales increased suddenly and dramatically days afterwards.

The sales increased suddenly and dramatically days afterwards.

The fact that many burned Nike gear meant that they had to replace it.

The fact that many burned Nike gear meant that they had to replace it.

The marketing budget had been increased, so it must be more effective.

The marketing budget had been increased, so it must be more effective.

1 answer

The most direct way Nike can tie its increase in sales to the Kaepernick advertisements is:

The sales increased suddenly and dramatically days afterwards.

This response indicates a clear, quantifiable effect in sales that aligns closely with the timing of the advertising campaign.

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