Nike's "Just Do It" campaign uses emotional appeal (pathos), showcasing athletes overcoming challenges to inspire viewers and empower them to pursue their goals. Celebrity endorsements from renowned athletes like Serena Williams and Michael Jordan enhance credibility (ethos), suggesting that using Nike products can help individuals achieve greatness.

Question

Coca-Cola's "Share a Coke" campaign employs a bandwagon approach and emotional appeal, promoting a sense of community and nostalgia through shared experiences. The personalization of Coke bottles fosters a logical connection (logos), encouraging consumers to engage with the product.

Apple's iPhone launch advertisements highlight innovative features through factual evidence (logos) while presenting a lifestyle of exclusivity and sophistication. The sleek design positions Apple as a trendsetter, appealing to those who value high-quality, innovative products.sumerize this more

Answer 1

Nike's "Just Do It" campaign leverages emotional appeal by showcasing athletes overcoming obstacles to inspire and empower viewers, while celebrity endorsements from icons like Serena Williams and Michael Jordan enhance credibility.

Coca-Cola's "Share a Coke" campaign combines emotional resonance and a bandwagon approach, fostering community and nostalgia through personalized bottles that encourage consumer engagement.

Apple's iPhone launch ads emphasize innovative features with factual support, while portraying a lifestyle of exclusivity and sophistication, appealing to those who prioritize high-quality, cutting-edge products.