Chris wants to open a family-oriented restaurant in a
thriving suburban area. Chris thinks a sports-based theme
and broad menu will be attractive to the large number of
families in the area. However, national chain restaurants,
such as Chili’s, TGI Friday’s, and Applebee’s, already draw
large followings in the area. The existence of these chain
restaurants is a significant:
A. competitive opportunity.
B. monopoly.
C. competitive barrier.
D. opportunity.
E. competitive environmen
1 answer
The existence of these chain restaurants represents a significant:
C. competitive barrier.
This is because established chain restaurants already have a strong customer base and brand recognition in the area, making it more challenging for a new, independent restaurant to attract customers and succeed.
