Which of the following could be "breakthrough opportunities" for a candy company? (Check all that apply.)

Question

Multiple select question.

A new size of packaging for various candy bars

The opportunity to purchase a well-known and respected brand name

A patented formula that customers love and competitors could not copy

Marketing research on consumer preferences for chocolate versus vanilla

Answer 1

The following options could be considered "breakthrough opportunities" for a candy company:

1. A new size of packaging for various candy bars - This could attract new customers and provide a unique selling point that differentiates the product in the market.

2. The opportunity to purchase a well-known and respected brand name - Acquiring a respected brand can enhance the company's portfolio and potentially increase market share.

3. A patented formula that customers love and competitors could not copy - This represents a significant competitive advantage, allowing the company to offer a unique product that is difficult for others to replicate.

The fourth option, marketing research on consumer preferences for chocolate versus vanilla, while valuable for strategic decisions, is not a direct breakthrough opportunity in the way the other three options are. It could inform future product development but does not itself constitute a breakthrough opportunity.

So, the answers are:

• A new size of packaging for various candy bars
• The opportunity to purchase a well-known and respected brand name
• A patented formula that customers love and competitors could not copy