Which of the following are true about the specific qualitative and quantitative screening criteria marketing managers develop? (Check all that apply.)

Question

Multiple select question.

These criteria are most useful after the firm develops a marketing mix.

Quantitative criteria are generally avoided by most firms.

The firm's objectives and available resources help determine the appropriate criteria to use.

These criteria are useful in figuring out the markets in which a firm wants to compete.

Answer 1

Based on your question, the following statements about the specific qualitative and quantitative screening criteria that marketing managers develop are true:

1. The firm's objectives and available resources help determine the appropriate criteria to use.
2. These criteria are useful in figuring out the markets in which a firm wants to compete.

The other statements are not accurate:

• "These criteria are most useful after the firm develops a marketing mix." This statement is misleading because screening criteria are typically used earlier in the process to identify suitable markets before developing the marketing mix.

• "Quantitative criteria are generally avoided by most firms." This statement is not correct, as many firms utilize quantitative criteria to make informed decisions based on data and metrics.

So, the correct options to check are the first and the last statements regarding objectives, resources, and market identification.