Which of the following statements about the marketing strategy planning process are true? (Check all that apply.)

Question

Multiple select question.

A marketing strategy begins with an evaluation of customers, competitors, and company.

The marketing strategy process should start with a specific marketing strategy.

The marketing strategy process starts broadly and then narrows down.

A marketing strategy should begin with the identification of really different strategies.

Answer 1

The statements about the marketing strategy planning process that are true are:

1. A marketing strategy begins with an evaluation of customers, competitors, and company.
2. The marketing strategy process starts broadly and then narrows down.

The other two statements are not generally considered true in the context of standard marketing strategy planning.