Customer equity is

Question

Multiple choice question.

a blend of all of a firm's marketing plans into one big master plan.

the lifetime value of a firm's target market.

the managerial process of developing and maintaining a match between a company's resources and opportunities.

the amount of money a company can expect to earn from customers during a given time.

Answer 1

Customer equity is best defined as the amount of money a company can expect to earn from customers during a given time.

This option captures the idea that customer equity reflects the total value of customers to a business over a specified period, taking into account their potential future purchases and the revenue they generate.