A marketing plan is

Multiple choice question.

the agreement between marketing and other departments regarding allocation of available funds.

the managerial process of creating a match between resources and opportunities that apply to a specific product.

the act of putting marketing programs into action under the supervision of a project manager.

a document that describes a marketing strategy and various steps and elements involved in carrying out the strategy.

1 answer

The correct answer is:

a document that describes a marketing strategy and various steps and elements involved in carrying out the strategy.