To clear out some slow-selling pink sofas, Furniture Warehouse offered $100 discounts. The furniture store made this decision based on the Blank______ component of the marketing mix.

Question

To clear out some slow-selling pink sofas, Furniture Warehouse offered $100 discounts. The furniture store made this decision based on the Blank______ component of the marketing mix.
Multiple choice question.

price

place

publicity

product

GPT-4o mini · Answer

The correct answer is **price**. This decision to offer a discount directly relates to the pricing strategy within the marketing mix.