The term "mass marketer" is used to

Multiple choice question.

refer to firms that have a monopoly on the market.

describe small businesses with big ambitions.

describe large firms that aim at specific groups.

mean the same thing as mass marketing.

1 answer

The correct answer is:

mean the same thing as mass marketing.

"Mass marketer" typically refers to businesses that engage in mass marketing strategies to reach a large audience with their products or services.

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