Which of the following is not in the circular model that leads to building superior customer relationships?

Question

Multiple choice question.

Bring new customers to the firm.

Only the marketing department should satisfy customers.

Keep customers.

Build profitable relationships with customers.

Satisfy customers.

Increase sales to customers.

Offer customer value that exceeds the competition.

Answer 1

The option that is not in the circular model that leads to building superior customer relationships is:

Only the marketing department should satisfy customers.

This statement implies a limited perspective on customer satisfaction, whereas building superior customer relationships typically involves collaboration across various departments and functions within an organization.