Which of the following is not in the circular model that leads to building superior customer relationships?

Question

Multiple choice question.

Increase sales to customers.

Offer customer value that exceeds the competition.

Build profitable relationships with customers.

Bring new customers to the firm.

Only the marketing department should satisfy customers.

Satisfy customers.

Keep customers.

Answer 1

The option that is not in the circular model that leads to building superior customer relationships is:

Only the marketing department should satisfy customers.

This statement implies that customer satisfaction is the sole responsibility of the marketing department, which contradicts the collaborative and comprehensive approach necessary for building strong customer relationships.