Multiple Choice Question

Question

Which of the following statements about the marketing functions from a macro viewpoint is true?
Multiple choice question.

All the functions must be performed at each level of production for all goods and services.

Marketing functions can be shared among firms in various ways.

All firms must carry out every function.

Most of the marketing functions can be eliminated for a majority of firms.

Answer 1

The correct statement about the marketing functions from a macro viewpoint is:

Marketing functions can be shared among firms in various ways.

This statement reflects the reality that marketing functions, such as research, distribution, and promotion, can be distributed and shared across firms, allowing for efficiencies and specialization in the marketplace.