Which of the following statements reflects the behavior of a firm practicing the marketing concept?
Multiple choice question.
Everyone in the organization thinks about how to satisfy customers.
The marketing concept is easy to follow.
Everyone in the organization becomes very cost conscious.
Departments in the organization emphasize sharpening core skills. For example accounting ignores customers.
1 answer
The correct answer is:
Everyone in the organization thinks about how to satisfy customers.
This statement accurately reflects the behavior of a firm practicing the marketing concept, which focuses on understanding and meeting customer needs and preferences.
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1 answer