Which of the following statements about marketing functions are true? (Check all that apply.)

Question

Multiple select question.

Pure services emphasize the storage function.

All the universal functions of marketing must be performed well or the macro-marketing system will be harmed.

The universal functions may be shared across multiple organizations.

The government never performs any of the universal functions.

Marketing collaborators perform only the market information function.

Answer 1

Let's evaluate each statement regarding marketing functions:

1. Pure services emphasize the storage function. - False. Pure services do not have a storage function because they are intangible and cannot be stored like physical goods.

2. All the universal functions of marketing must be performed well or the macro-marketing system will be harmed. - True. The effective performance of all marketing functions is crucial for the overall efficiency and success of the macro-marketing system.

3. The universal functions may be shared across multiple organizations. - True. Different organizations can share and perform various universal marketing functions collaboratively to enhance efficiency.

4. The government never performs any of the universal functions. - False. The government can and does perform universal marketing functions, especially in areas related to regulation, information dissemination, and infrastructure.

5. Marketing collaborators perform only the market information function. - False. Marketing collaborators can perform multiple functions, not just market information.

Based on this evaluation, the true statements are:

• All the universal functions of marketing must be performed well or the macro-marketing system will be harmed.
• The universal functions may be shared across multiple organizations.