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The two goals of a marketing exchange are to:

Multiple select question.

build an ongoing relationship with the customer.
correct

determine future production needs.
correct

predict transportation needs for future sales.

focus on single transactions.

1 answer

The two goals of a marketing exchange are to:

  1. build an ongoing relationship with the customer.
  2. determine future production needs.

These goals emphasize the importance of long-term engagement with customers and understanding market demand for effective production planning.