Which of the following statements about marketing are correct?

Question

Multiple select question.

Marketing ends with identifying customer needs.

Marketing builds relationships with customers.

Marketing applies to profit but not nonprofit organizations.

Marketing is more than just persuading customers.

Answer 1

Based on the statements provided, here are the evaluations:

1. Marketing ends with identifying customer needs. - Incorrect. Marketing encompasses much more than just identifying customer needs; it involves creating, delivering, and communicating value to customers, as well as building long-term relationships.

2. Marketing builds relationships with customers. - Correct. One of the key aspects of marketing is establishing and maintaining relationships with customers to foster loyalty and retention.

3. Marketing applies to profit but not nonprofit organizations. - Incorrect. Marketing applies to both profit-oriented businesses and nonprofit organizations. Nonprofits also engage in marketing to promote their causes, attract donations, and engage with their audience.

4. Marketing is more than just persuading customers. - Correct. While persuasion is an element of marketing, it also involves understanding customer needs, delivering value, and creating strong relationships.

So, the correct statements are:

• Marketing builds relationships with customers.
• Marketing is more than just persuading customers.