Which of the following accurately describes macro-marketing?

Question

Multiple choice question.

It focuses on activities of individual managers.

It is a social process.

It is a type of supply chain.

It addresses discrepancies of separation.

Answer 1

The option that accurately describes macro-marketing is:

It is a social process.

Macro-marketing looks at the broader social, economic, and environmental implications of marketing practices and their impact on society as a whole, rather than just focusing on individual managerial activities or specific supply chain processes.