Which of the following are true with respect to marketing and production? (Check all that apply.)

Question

Multiple select question.

Marketing starts with the potential needs and wants of customers.

Production assesses customer needs and determines prices, whereas marketing focuses on advertising and selling.

Marketing investigates what the future needs of customers might be.

Marketing can determine needs and wants, but production should determine which goods and services are produced.

Production should drive decisions about after sales service and installation.

Answer 1

The following statements are true with respect to marketing and production:

1. Marketing starts with the potential needs and wants of customers.
2. Marketing investigates what the future needs of customers might be.
3. Marketing can determine needs and wants, but production should determine which goods and services are produced.

The statements about production assessing customer needs and focusing on advertising and selling, as well as production driving decisions about after-sales service and installation, are not accurate. Marketing primarily focuses on understanding customer needs and wants, while production is concerned with the creation of goods and services based on those needs identified by marketing.