Which of the following is not true about marketing?
Multiple choice question.
It can apply to nonprofit organizations.
It starts with an evaluation of potential customer needs.
It builds long-lasting relationships that benefit buyers and sellers.
It should take control of production, accounting, and finance in order to be more effective.
1 answer
The statement that is not true about marketing is:
It should take control of production, accounting, and finance in order to be more effective.
Marketing does not typically take control of those functions; rather, it works collaboratively with them to create a cohesive strategy.
