Which of the following are reasons for studying marketing?

Multiple select question.

Marketing helps ensure that the things we buy are available when we need them.

Marketing provides a detailed breakdown of a company's bottom line.

We are all consumers, so we should learn about buying and selling.

Because marketing costs can be an important part of a product's price, we should know what we are paying for.

1 answer

The following options are valid reasons for studying marketing:

  1. Marketing helps ensure that the things we buy are available when we need them.
  2. We are all consumers, so we should learn about buying and selling.
  3. Because marketing costs can be an important part of a product's price, we should know what we are paying for.

The second option, "Marketing provides a detailed breakdown of a company's bottom line," is less directly a reason for studying marketing itself, as it's more focused on financial analysis rather than the broader concepts of marketing.