Which of the following are the basic ways of viewing marketing? (Check all that apply.)

Question

Multiple select question.

From a macro view, as a fundamental component of any organization

From a micro view, as a function carried out by companies

From a micro view, as the guiding economic strategy of society

From a macro view, as a function of society

Answer 1

The basic ways of viewing marketing include:

1. From a macro view, as a fundamental component of any organization
2. From a micro view, as a function carried out by companies
3. From a macro view, as a function of society

You would not check "From a micro view, as the guiding economic strategy of society," as that statement does not accurately reflect a basic way of viewing marketing.