Which of the following statements are true with respect to marketing and nonprofit organizations? (Check all that apply.)

Question

Multiple select question.

The clients of a nonprofit organization may be consumers or business firms.

Marketing does not apply to the activities of nonprofit organizations.

The marketing objective for a nonprofit organization may be to increase membership.

Government agencies can be customers of nonprofit organizations.

Answer 1

The following statements are true with respect to marketing and nonprofit organizations:

1. The clients of a nonprofit organization may be consumers or business firms.
2. The marketing objective for a nonprofit organization may be to increase membership.
3. Government agencies can be customers of nonprofit organizations.

The statement "Marketing does not apply to the activities of nonprofit organizations" is false. Marketing strategies can be highly relevant and utilized effectively by nonprofit organizations to achieve their goals.