Question

In order to increase market share in a market penetration strategy, what tactic can a business use?

(1 point)
Responses

find new markets to sell a product

find new markets to sell a product

aggressively market a product

aggressively market a product

obtain new interests in unrelated industries

obtain new interests in unrelated industries

determine the value of competing businesses

determine the value of competing businesses

Answer 1

To increase market share in a market penetration strategy, a business can use the tactic to **aggressively market a product**. This involves increasing promotional efforts, optimizing pricing strategies, and enhancing distribution to attract more customers from competitors and increase sales volume in the existing market.