- Market: A market refers to the overall demand for a particular product or service, as well as the interactions between buyers and sellers who are looking to satisfy that demand.
- Market research: Market research involves gathering and analyzing information about a market, including customer preferences, competition, and trends, in order to make effective business decisions.
- Market positioning: Market positioning is the process of creating a distinct image and identity for a brand or product in the minds of consumers, relative to competitors.
- Market penetration strategy: Market penetration strategy involves increasing market share by selling existing products in current markets or entering new markets with the same products.
- Market share: Market share is the percentage of total sales in a market that a company holds, typically measured by revenue or units sold.
- Target market: A target market is a specific group of customers that a business is aiming to reach with its products or services, based on demographics, attitudes, behaviors, and other factors.
- Customer profile survey: A customer profile survey is a questionnaire used to gather information about customers’ preferences, needs, habits, and characteristics.
- Publicity: Publicity refers to the attention and coverage that a brand or product receives in the media, often through news stories or other editorial content.
- Public relations: Public relations involves managing the communication and relationships between a company or organization and its stakeholders, including customers, employees, investors, and the public.
- Press release: A press release is a written statement issued to the media to announce news, events, or updates about a company or product.
- Community events: Community events are activities or gatherings organized by a company or organization to engage with and support the local community.
- Advertising: Advertising is the promotion of a product, service, or brand through paid messages in various media channels, such as TV, radio, print, and online.
- Internet advertising: Internet advertising refers to the online promotion of a product, service, or brand through websites, social media, search engines, and other digital platforms.