Question

The purpose of creating copy is to:

Choose one • 10 points

To provide written details about a product or service.


To provide a detailed benefits analysis about a product or service.


To highlight the cultural significance and benefits to society about a product or service.


To persuade or motivate the target audience to perform an action, usually to buy a product or service, and sometimes to increase brand awareness.


All of the above.

Answer 1

The correct choice is:

**To persuade or motivate the target audience to perform an action, usually to buy a product or service, and sometimes to increase brand awareness.**

While all the other options may be involved in the process of creating copy, the primary purpose of copywriting is to persuade or motivate the audience.